Reimagine Sport
Sport isn’t all sweat, serious and killing yourself, and we don’t have to ‘just do it’ all the time. It’s playful and fun, and get real. Fuck thinking you have to go 100% all the time, play your own way… it’s more fun like that.
Pitched and won Adidas training with this, and created a 60s film, 6 short social films, influencer content, retail and OOH.
Statues honouring sportswomen and trailblazers with Adidas
Eight tributes to women breaking boundaries in sport, fashion, and culture.
Each statue was made using plastics farmed from UK oceans.
https://www.campaignlive.co.uk/article/adidas-installs-female-statues-celebrate-changemakers/1740965
We’re a force of nature.
Lockdowns have kept us inside, but when the time comes to get back out there, we’ll be a force to be reckoned with. For the launch of adidas x Karlie Kloss this nature-inspired activewear collection, we celebrate the joy and serenity of being outdoors again.