To support ‘Treesforcities.org’ in their quest to combat urban air pollution, we created a dating site for lonely trees. Swipe to find your perfect match, and we’ll donate the tree you pick and plant it. This small stunt lead to over 100,000 more new trees being planted that year.

https://lbbonline.com/news/iris-is-helping-dumped-trees-before-christmas-with-timber